The first presentation to the public of a proposed contract between Big Top and the City of Madison was on Wednesday last week. The Use Agreement proposed is for 15 years, with the option to extend for another 5 years.
My kids are 5 and 7 years old. They will be somewhere between the ages of 20 and 27 when this contract expires -- maybe working, going to college, starting families of their own.
Twenty years ago, Tommy Thompson was our Governor. In 2003, Sue Bauman was the Mayor of Madison, our first and only (so far) woman mayor. At that time, Facebook didn't yet exist.
My point is that 15-20 years is a long time.
This contract deserves some scrutiny from the City of Madison, the Tenney-Lapham Neighborhood Association, and anyone interested in the future of downtown Madison.
The information publicly presented, and re-capped in the recent Wisconsin State Journal article, offers a vision of some of the changes. However, there are many questions not yet answered. Without additional information, it is hard to imagine the full scope of this contract or what possibilities are unexplored.
The Tenney-Lapham Neighborhood Association meets on February 8th. Members of the council are gathering questions, researching answers, and encouraging neighbors to be in communicating with their Alder, Ledell Zellers.
The City of Madison Parks Division owns the historic property. The seven members of the Board of Parks Commissioners have the job of overseeing maintenance and acquisition of everything from greenways to the municipal swimming pool to Breese Stevens.
The Use Agreement is proposed by Big Top Events, a company that will manage the property, pay a lease, and bring in revenue. The City Council will be asked to approve the contract.
The proposed rental for the next 15 years is stated to be approximately $100,000/year, or $8,333/month. [A three bedroom, 2 bath apartment at the Constellation next door rents for $2,245/month.] There are retail spaces and opportunities for restaurants and vendors within Breese Stevens, all of which would be subleased by Big Top to bring additional revenue.
The following facts were presented by Big Top Baseball in a public listening session on January 24th.
Click here to download the PDF. My outstanding questions are listed below.
CATEGORY
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EXISTING TERMS
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NEW TERMS
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QUESTIONS
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Terms
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5 years remaining
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15 years with 5 year option
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Professional Soccer
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No team
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2019 Launch of professional soccer team
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Facility Improvements
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N/A
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$1.6 Million invested by city
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|
# of Concerts
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6 +1
(Madison Parks Foundation fundraiser)
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7-14 (Annual increase in
concerts, not to exceed 14)
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|
Concert Decibel Levels
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100 dBa at sound board
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No change
|
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Non Concert Decibel Levels
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85 dBa at perimeter
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No change
|
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Curfew
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10:00 PM
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All events 10:00 PM, except one (1) 10:30 PM and one (1)
11:00 PM
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Stage Orientation
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Restricted only for concerts to point away from Mifflin
St.
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Restricted for all events to point away from Mifflin St.
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PA System
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Existing
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New system to better contain sound in facility for
non-concert events
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Rental Fee
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Approximately $30,000/year
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Approximately $100,000/year
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Ability to Sublease Space Under Seating
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N/A
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Allowed
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Beer and Wine Sales
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Allowed for all non high school
events
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No change
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Liquor Sales
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Liquor allowed at private parties
only
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Liquor
available at all public, as well as private events, in separately ticketed
spaces inside stadium
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|
Free Community Facility Use
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Zero events
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Eight proposed
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|
Employment
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Two full-time employees
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12 full-time employees
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Some questions that I have:
-How many professional soccer league games will there be per season?-When will games be held? In other words, weekends or weekdays, and will they be daytime or evening events?
-What will the average ticket price be for professional soccer games?
-What is the average ticket price for concerts at Breese Stevens?
-When does Breese Stevens open for the season? When does it close? How many days of this season will the venue NOT be used?
-How many total events -- including concerts, sporting events, East High School events, community events, and 'other' uses -- take place during this season?
-How many events take place in downtown neighborhood parks other than Breese Stevens between May and September?
-How does the Marquette Neighborhood Association use the revenue generated from the events they help to run and organize?
-Is revenue from Breese Stevens considered part of the Parks Commission's long-range plan for supporting the 249 parks, 4 golf courses and 1 cemetery that are part of Madison's park system?
- Does the contract contain a provision that increases the rent over time with inflation and cost of living changes?
Do you have other questions?
Please send them to Alder Ledell Zellers and Tenney-Lapham Neighborhood Association president Patty Prime.
Ledell Zellers : district2@cityofmadison.com